Kobayashi Healthcare Europe Ltd will be airing their ‘Get on with Life’ TV commercial for their back, knee and neck variants throughout the first quarter of 2010 as part of an annual £1 million marketing campaign.

The 20 second TV commercial focuses on three ‘young at heart’ adults who experience back pain on a daily basis and by using the Cura-Heat products are able to live their lives to the full and not let back pain get them down.

This message is summarised with the slogan ‘Get on with Life’ and will air on national TV stations including ITV1, Channel 4, Five and satellite stations throughout the first quarter of 2010 and is estimated to reach in excess of 9.2 million adults.

The TV campaign will be underpinned with the launch of a new limited edition promotional pack of Cura-Heat Neck & Shoulder Pain with three heat packs for the price of two which offers savings to customers. This item together with the Cura-Heat Back Pain four heat packs for the price of three is currently available from wholesalers.

For further information visit www.kobayashihealthcare.com and for stockist information call Kobayashi on 0208 987 9976.