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3/2/2010
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Pocket sized hand gel
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New Desderman International 50ml disin-fectant alcohol hand gel has just been launchedin the UK by Schülke, to meet the growingdemand for portable and efficient hand dis-infectants.
Effective against vi-ruses including influenza,swine flu, Hep B, Hep C,HIV, Polio, Herpes-Sim-plex and bacteria includingMRSA, Tb and fungi,Desderman has long beenused in hospitals and dentalsurgeries.
The pocket sizedversion for consumer useis fast drying, leaves no sticky residue and con-tains emollients which make Desderman In-ternational suitable for frequent use.
The launch of Desderman Internation-al will be supported by a consumer PR cam-paign in target media and on key websites,beginning in January 2010. Point of Sale forpharmacists will include a counter top dis-play unit and customer information leaflets.
Desderman International 50ml tradeprice £20.80 for 20, RRP £2.99For further information visit http://www.desderman.co.uk
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