SSL International will work with Bounty Parenting Club’s health advisors to launch its Medifen Oral Suspension to health care professionals via the Bounty Health Network.
Medinol for Children is an oral paracetamol suspension that has been used for over 33 years to provide effective pain and fever relief for babies and children from three months. Medinol is free from artificial colours and contains no sugar, alcohol or animal fats giving mums that added peace of mind. From September Medifen, an oral ibuprofen suspension treatment, will be launched to compliment the range. Both Medinol for Children and Medifen will include an easy dosing syringe to help parents with easy administration.
The Bounty Health Network is a specialised team who visit and make presentations to maternity and infant health care professionals involved in the care of pregnant mums and young families. These advisers provide an educational programme detailing products and services designed for mums and mums-to-be, reaching 35,000 professionals around the country each year.
Claire Evans, brand manager at SSL International, said: "We are thrilled to be working with the Bounty Health Network for the first time as we see no better way to educate health care professionals about Medifen, allowing them to talk knowledgably to new families about this new product, which provides a welcome alternative analgesic to what is currently on offer. "Through this new partnership we will be able to reach 11,000 of these professionals from September – December of this year and are confident that this campaign will be a great success for the Medinol brand."
Alison Poole, professional relations director at Bounty, commented: “We are extremely proud of the highly valued service that the Bounty Health Network provides to health professionals and feel privileged that SSL International has chosen to utilise the fantastic service we provide to launch this new product.”
For further information about Bounty Health Network, contact Paul Burgon on 01707 294212 or email pburgon@bounty.com.
