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12/15/2011
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Vicks VapoRub – unblocking noses for 100 years
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Vicks VapoRub topical ointment, the iconic brand for relieving blocked noses, is 100 years old this winter and to celebrate, owners Procter & Gamble are investing in a new TV campaign to run from November to February, leading with Vicks VapoRub and focusing on the message “Vicks gives you a good night’s sleep.” Vicks Sinex Soother will also feature in the advert.
Vicks VapoRub is clinically proven to unblock the nose for up to eight hours. The ingredients in Vicks VapoRub also have mild cooling effects that can soothe irritation in the lining of the nose, easing breathing and soothing coughs and sore throats.
Vicks VapoRub contains four active ingredients: levomenthol, eucalyptus oil, turpentine oil and camphor. These are traditional medicines which have been used over many years for their decongestant and soothing effects – and in combination, have resulted in licensed medicine Vicks VapoRub, used by families for a century.
For children over two years old, Vicks VapoRub should be rubbed lightly on the chest and back underneath loose clothing to allow the vapour to be inhaled. For adults, the medicine should be rubbed liberally on the chest, throat and back underneath loose clothing. Alternatively, two teaspoons can be melted in hot water to use as a steam inhalation. Visit www.uk.pg.com for the latest news and information about P&G and its brands.
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