Lindsay & Gilmour has teamed up with a feedback specialist to provide customers with an innovative way of sharing their in-store experience.
The group has installed one of We Love Surveys’ Buzz Box solutions in each of its 30 pharmacies across Scotland.
The device captures feedback from customers on their experience and provides instant reporting back to the pharmacy team.
Lindsay & Gilmour, one of Scotland’s oldest pharmacy groups, is already seeing some positive results from the Buzz Boxes, which were first installed in June.
Philip Galt, its managing director, finds the technology simple yet robust.
“The biggest surprise for me is the amount of real-time data we receive from our customers, it’s really helpful and allows us to be a lot more proactive in our approach to customer service, Galt said, adding: “One of the key strands of our strategy is that we want to be the pharmacy of choice, we want to be the go-to partner, so this allows us to continually monitor the customer service we are delivering in our pharmacies.”
Lindsay & Gilmour was crowned ‘Enterprise Award’ winners at the 2019 Pharmacy Business Awards in London on September 26.