Riddalls joined PAGB in 2019 from Pfizer, where she was director of regulatory affairs for its northern European cluster, and served PAGB as senior director of regulatory affairs and advertising services.

The consumer healthcare association PAGB has appointed Michelle Riddalls as its new chief executive.

Riddalls succeeds John Smith, who has led Proprietary Association of Great Britain since 2015.

The announcement comes in the wake of PAGB’s centenary year and as it embarks on a new five-year strategy focusing on selfcare and industry self-regulation.

Riddalls joined PAGB in 2019 from Pfizer, where she was director of regulatory affairs for its northern European cluster, and served PAGB as senior director of regulatory affairs and advertising services.

Neil Lister, PAGB’s president, said: “The PAGB Board is delighted to appoint Michelle Riddalls as chief executive. Michelle has brought a wealth of regulatory experience to PAGB since joining us last year and is perfectly placed to lead the association as it enters its second century as the voice of the consumer healthcare industry.

“The industry has a vital role to play in enabling everyone to care for themselves and their families as effectively as possible – now more than ever, as we face the unprecedented health challenge that is Covid-19.”

Riddalls said: “For more than 100 years, PAGB has worked tirelessly and innovatively to ensure best practice and effective self-regulation in the consumer healthcare industry.

“I am committed to building on that heritage as we embark on the delivery of our new five-year strategy. This is an important time for our industry and I am looking forward to bringing my expertise and experience to my new role at PAGB.”

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