Morningside Pharmaceuticals has secured a three-year naming rights sponsorship deal for Leicester Arena – which will be called the Morningside Arena, Leicester.
The 3,000-capacity arena is the home of the national basketball champions the Leicester Riders and has become the go-to venue for a wide range of sporting, entertainment, religious, and comedy events as well as being a venue for a wide range of community activities.
Recent major events have included a religious event with the Archbishop of Canterbury, a FIBA World Cup basketball qualifier between Great Britain and Greece, a John Bishop comedy event, multiple Bollywood music events, televised boxing events, national karate championships and international wheelchair rugby and basketball events.
Dr Nik Kotecha (pictured), chief executive of Morningside, said: “Morningside Pharmaceuticals is committed to making a difference to our local community and the Leicester Arena is a superb new facility for the city, the county and for the East Midlands.
“Through this partnership, we will be able to offer the venue for one day a month to local and national community projects which will be extremely valuable to all that benefit.
“We are thrilled to be making this commitment to improve the overall experience for users of the venue, and to support the use of the arena for community and charitable activities.”