Otrivine brings the world’s first air-purifying “Air Bubble” to Glasgow in a bid to raise awareness of the devastating effect of air pollution on children’s health.
Air pollution is considered the world’s largest environmental health threat, with 93 per cent of children breathing polluted air every day according to the World Health Organisation (WHO).
The Air Bubble, launched to help bring this invisible crisis to the top of the agenda, is an educational architecture, using biotechnology to purify the air.
The nose is one of our first lines of defence when it comes to filtering out particle pollutants from the air we breathe. As a world leader in nasal health, Otrivine is demonstrating how innovative nature-based technology can expand the functionality of our nose to ‘clean’ the air we breathe in polluted urban environments.
By using microalgae to actively filter and re-metabolise pollution particles and carbon dioxide in a specially designed interactive environment, the Otrivine Air Bubble, Warsaw provided an 80 per cent reduction in PM2.5 (particulate matter) levels on average, achieving healthier air quality levels and allowing visitors to experience cleaner air in an engaging way.
Sarah McDonald, GSK Consumer Healthcare’s Vice President of Sustainability comments, “As a consumer healthcare company, it is very clear to us that for people to be healthy, they need to be living in a healthy world. The two are intimately connected. People need clean air to breathe, clean water to drink, nutritious food to eat, and unfortunately, climate change is having an impact on all of those things.
“We hope Actions to Breathe Cleaner will inspire people and encourage them to implement some of the easy to adopt actions that can help them breathe cleaner such as changing their route to school, increasing ventilation at home, monitoring local air quality and taking care of their nasal health.”
In addition to the Air Bubble, Otrivine’s Actions to Breathe Cleaner is also aiming to create the largest movement of ‘young agents of change’ who will track their individual air quality data whilst receiving education about the small, personal daily actions they can take to help them breathe cleaner. Over 1,000 UK school children are the first to take part.
To learn more about what you can do to help mitigate against the impact of air pollution through easy to adopt actions visit Otrivine Global – YouTube and help take better care of your patients nasal health.