Perrigo to launch new £1.3m campaign for NiQuitin

Perrigo, a leading provider of medicines and healthcare products, is set to launch a £1.3 million New Year, New You campaign supporting NiQuitin.

The campaign, led by a TV advert, will debut the brand’s next testimonial story, featuring Christina who quit smoking using a combination of NiQuitin Patches and NiQuitin Mini Lozenges. The TV advert will be live from 1 January to the end of February, and will be supported with out of home and digital activity throughout the campaign.

NiQuitin will also be extending their support to help smokers quit with the launch of the NiQuitin Chat Bot, which will provide a 10-week support plan with information on NRT products, health benefits to quitting, money saving updates, motivating messages and top tips to continue the quitting journey.

“The new year is the biggest entry point for people to start quitting and NiQuitin wants to be the brand that is there to support them through the difficult journey. We will be heroing Christina’s story and how she successfully quit with the help of NiQuitin,” said Holly Turner, senior director of marketing at Perrigo.

“Pharmacies play a very important role for smokers that are planning on quitting, in providing advice and support. NiQuitin appreciates this role and will be providing materials to help pharmacists engage in a quality conversation with smokers.”