Teva UK, one of the biggest pharmaceutical companies in the country, has revealed its new brand identity, with the relaunch of the official website and establishment of a patient-led digital platform named ‘Life Effects’.
The official launch was held at the 2019 NHS Health and Care Innovation Expo, which took place in Manchester last week.
The company also changed its logo, and the new logo would start to appear on new packaging for the medicines in 2020.
With this fresh identity, Teva UK is expecting to maintain an active role in supporting pharmacists to help patients by developing services and initiatives. It could enable patients to be better informed and able to access information and services through the pharmacies.
“New initiatives such as the Life Effects platform, new next-generation packs and our support for pharmacies, strengthens our position as a leading contributor to patient health and wellbeing across the UK,” said Kim Innes, General Manager of Teva UK & Ireland.