With Valentine’s Day just around the corner, Pfizer Consumer Healthcare said it expects to see a rise in searches for Viagra Connect.

Online search data for Viagra Connect reveals a trend that shows couples may be using free time and holidays to focus on romance and re-kindling their sex lives, the pharma major said.

Recently, the Christmas period saw a 97 percent surge in web searches for Viagra Connect. This follows data from the August bank holiday weekend that showed a 27 percent increase in web searches when compared to the previous week.

Kristie Sourial, medical manager, Pfizer Consumer Healthcare, commented: “With a day entirely focused on romance, Valentine’s Day is the perfect opportunity to enjoy some well-deserved time together. For many men, erectile dysfunction may discourage them from being intimate with their partner – Pfizer Consumer Healthcare’s Sex Lives After 40 study found that over half of men affected by the condition admitted to actively avoiding having sex with their partner as a result.

“This Valentine’s Day however, men and their partners don’t need to feel daunted or discouraged. If they have concerns about erectile dysfunction, we recommend they visit their local pharmacy to discuss potential treatment.”

This is the first Valentine’s Day that Viagra Connect will be available in British pharmacies without a prescription (both online and in-store), offering men a convenient route to discuss the symptoms and treatments of erectile dysfunction with a pharmacist.

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