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IGD’s ShopperVista report ‘Health: segmenting shopper attitudes’ has identified five distinct health personas that explain why shoppers consume health products in different ways.
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A doctor holding the meningococcal vaccine
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Eli Lilly identifies chemical impurities in compounded weight-loss drugs, sparking calls for a nationwide recall of unverified 'copycat' treatments.
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By clicking the 'Subscribe’, you agree to receive our newsletter, marketing communications and industry
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