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Alphega Pharmacy Conference highlights importance of embracing technology

Alphega Pharmacy Conference

Attendees at the Alphega Conference

Sarwar Alam
By Sarwar AlamJun 24, 2025
Sarwar Alam
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Key Summary

  • Alphega members discussed clinical, operational and digital changes in primary care
  • Practical insights to streamline operations and strengthen pharmacists role as frontline healthcare providers

Alphega Pharmacy held its annual conference on Sunday (22) with a focus on how technology and AI can transform healthcare.

More than 200 independent pharmacy professionals, partners and thought leaders came together at the Hilton Hotel in Birmingham.

The event explored the latest in healthcare innovation, operational excellence and patient care with attendees sharing practical insights and real-world solutions shaping the future of independent pharmacy in the UK.

Alphega members took part in interactive sessions that focused on clinical, operational and digital changes in primary care.

Attendees left with tools and new strategies – from embracing digital solutions to enhancing patient engagement – that provided practical insights to streamline operations and strengthen their role as frontline healthcare providers within their communities.

“This year’s Alphega Pharmacy UK Elevate Convention 2025 showed just how much opportunity exists for pharmacies that embrace innovation and patient-first thinking. It was fantastic to see so many passionate pharmacy professionals come together to share ideas and look ahead to an exciting future,” said Mandeep Mudhar, head of Alphega.

The conference featured a line-up of notable speakers from Perrigo, Serve First, Reckitt and Kenvue, as well as Dr Zubir Ahmed MP for Glasgow South West.

Dr Zubir Ahmedwww.pharmacy.biz

“Alphega Pharmacy UK Elevate Convention was a strong reflection of the strength of community pharmacy and its vital role in shaping the future of healthcare,” said Ahmed.

“Alphega members are instrumental in driving the shift from hospital-based care to more community-focused services. The conference was a landmark event and I was honoured to be the keynote Westminster speaker.”

A charity fundraiser was held in aid of Pharmacist Support that raised £6,682.

community pharmacypatient carepharmacist supportprimary carealphega pharmacy

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