British pharmaceutical giant GlaxoSmithKline plc (GSK) is launching a series of social-first campaigns for its oral health brands Poligrip, Aquafresh, Corsodyl, Sensodyne and Pronamel over a 10-month period starting this month.
The first campaign of the series – to be released in the lead up to Valentine’s Day – is being sponsored by its denture brand Poligrip. According to GSK, ‘Divorced, Dating and Dentures,’ presented as a three-part dating series, will feature “denture-wearing divorcees who are getting to know each other over a romantic meal.”
The series is being directed by Mark Henderson, producer for Channel 4’s Celebrity First Dates.
According to the company, the series will be supported with Facebook and Instagram Stories, YouTube, IGTV and written editorial.
Here’s a link to episode one of ‘Divorced, Dating and Dentures’ : https://www.facebook.com/VT/videos/176584423661977/