Key Summary
- Haleon has chosen Salesforce Life Sciences Cloud for customer engagement, data cloud, and Agentforce to support its sales personnel
- This will enable Haleon sales team to spend less time on administrative tasks and focus on value-add activities
- Haleon will serve as a design partner for Salesforce Life Sciences Cloud for customer engagement
Global consumer healthcare group Haleon will use Salesforce products to step up its engagement with pharmacies and healthcare professionals worldwide.
The maker of leading brands such as Sensodyne, Voltaren, and Centrum, has chosen Salesforce Life Sciences Cloud for customer engagement, data cloud, and Agentforce to support its 4,500-strong sales personnel globally.
The AI-powered solution will enable Haleon to have more productive customer interactions, deepening its relationships with pharmacists and healthcare professionals around the world.
This would benefit millions of consumers globally by giving them better access to everyday healthcare products.
With Salesforce in place, Haleon’s sales representatives will spend less time on administrative tasks and have access to data-driven insights on consumer demographics, shopping trends, and point-of-sale marketing.
This will enable them to focus their efforts on value-add activities such as bespoke activation plans for their customers.
In addition, Haleon will serve as a design partner for Salesforce Life Sciences Cloud for Customer Engagement.
In this role, Haleon will influence the development of Salesforce’s life sciences solutions to further address the specific needs of the consumer health industry, including by supporting product availability, shelf-life management, promotions, and inventory management across global retail and online channels.
Haleon chief digital and technology officer Claire Dickson said, “We are excited to partner with Salesforce to bring more effective, data-driven insights to our customers. This selection of Life Sciences Cloud and Agentforce will enable pharmacists and healthcare professionals to more efficiently deliver better everyday health to millions of people all around the world.”
Salesforce general manager of life sciences Frank Defesche said, “Haleon's adoption of our next-generation Life Sciences Cloud for customer engagement and Agentforce will reimagine how the consumer health industry engages with pharmacies and HCPs through real-time insights and trusted AI.”
