Pharmacies are requested to take down the home isolation messaging and replace with the ‘Stay Home, Save Lives’ materials. Photo: PHE

Public Health England has made available new campaign materials for pharmacies as the government stepped up its media campaign with a new ‘Stay Home, Save Lives’ messaging.

The latest resources supersede the previous home isolation materials. Pharmacies are requested to take down the home isolation messaging and replace with the ‘Stay Home, Save Lives’ materials.

The campaign across TV, radio, print and social media urges the public to stay at home to save lives during the coronavirus pandemic.

Featuring the British government’s top doctor Chris Whitty, the TV adverts warn people to “Stay Home, Protect The NHS, Save Lives”.

The adverts, produced by IPG’s MullenLowe Group, repeat the message that Britons can only leave the house to shop for food or medicines, travel for essential work and exercise.

“Anyone can spread coronavirus,” the radio advert says. “Do not meet others outside your household, even friends and family. Stay home, protect the NHS, save lives.”

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