LloydsPharmacy partners with Ecrebo to design bespoke offers for its customers

LloydsPharmacy says is has launched a partnership with technology company Ecrebo to bring what it called 'bespoke offers and savings' to its 2.5 million customers across the UK.

The second largest pharmacy chain in the UK will use Ecrebo’s marketing solutions to help drive targeted engagement and bring a range of benefits to customers who visit its stores every month.

LloydsPharmacy is will also be looking to leverage customer interactions and data so it is able to communicate with its customers more quickly and effectively. It will add personalised offers and messages to paper receipts issued at over 1,100 locations nationwide.

The partnership between the two companies was launched earlier this month after a successful trial of Ecrebo’s light-touch POS software technology in 250 LloydsPharmacy stores.

LlyodsPharmacy also shared that the launch was done to acknowledge the changing shopping behaviour and customer needs post pandemic.

Kyle Rowe, chief marketing and digital officer at McKesson UK, parent company to LloydsPharmacy, said: "LloydsPharmacy is going through an exciting period of transformation and our customers are at the heart of this. Our partnership with Ecrebo is all about better understanding their needs so we can provide a one-to-one shopping experience, rewarding them with offers that are tailored to their shopping tendencies. Ecrebo’s software enables us to reach every shopper with bespoke savings whilst giving us the flexibility to target coupons specific to a single pharmacy or our entire estate.”

Bespoke offers for customers include free giveaways and money off coupons to spend instore and online, he shared.

“These offers will be based on what’s in their basket and printed at the bottom of their receipt. When the receipt is handed to the customer, their offer will be read aloud by the colleague serving them, helping to drive thousands of unique conversations every day in the 1,100 pharmacies utilising the software.”

David Buckingham, CEO at Ecrebo, commented: “It’s always rewarding when a prestigious retailer signs a new partnership agreement with Ecrebo. LloydsPharmacy customers will receive regular, relevant targeted offers to encourage them back into store to buy the things they want and need from their local pharmacy.

"This is the first major pharmacy chain in the UK to adopt this technology and the results so far have been really encouraging. We’re looking forward to building this relationship further and delivering more value over the coming months and years.”