Superdrug’s Online Doctor has launched a campaign called ‘Beat the Buffer’ in order to normalise the conversation around Erectile Dysfunction (ED) amongst men.
The new campaign, claimed to be first in the UK, also intends to break the stereotype that ED is a health concern only for older and heterosexual men.
To make it more inclusive and supportive for the gay community, it features image of two men.
There has been a 33 per cent on-year increase in demand for ED services, while online searches for ‘Erectile Dysfunction’ were at their highest during the last one year, Superdrug said.
Michael Henry, healthcare director at Superdrug, said, “It’s really important that our products and services help as many people as they can. A large part of this is ensuring that we don’t isolate customers or communities through our advertising campaigns and in-store displays. We hope that our latest ED campaign imagery and messaging resonates with the gay community and also normalises the topic of ED.”
Superdrug Online Doctor’s ED campaign will run on YouTube, paid social and video on demand for six weeks, from June 21.