Key Summary
- Tesco and CRUK team up to boost early cancer checks in Edinburgh
- Trained pharmacists offer private, year-round symptom guidance
- Many people delay checks, so the campaign pushes early action
Supermarket major Tesco and Cancer Research UK are carrying out a joint campaign to help Edinburgh residents undergo tests for cancer.
The partnership will help people identify cancer symptoms, break down various barriers that stop patients from openly communicating with healthcare professionals.
The campaign will run until November 30, and it aims to diagnose cancer early and motivate people to seek help if they notice anything unusual.
Cancer is a serious global health concern, and bowel cancer is the second-most common cause of cancer deaths in the UK.
However, early detection could save 9 out of 10 patients.
Cancer Research UK’s chief executive Michelle Mitchell said, “Spotting cancer early can make all the difference, so it’s incredibly important that people get the support they need when they notice something that’s not right for them.
“That’s why we’ve joined forces with Tesco, to make it easier for people to talk to a professional about any concerns, and ultimately, to help diagnose cancers earlier and save lives.”
According to the latest YouGov survey of over 6,500 people, nearly half of them delay or cancel cancer check-ups citing various reasons.
While 48 per cent of respondents think getting an appointment is tough, 41 per cent find it difficult.
Around 43 per cent among them consider their symptoms are not serious, and another 42 per cent of people choose to manage the symptoms themselves over seeking medical support.
People who feel they have cancer symptoms can approach a pharmacist at the Edinburgh Superstore in a private setting.
Tesco pharmacists have been trained by Cancer Research UK to help customers understand possible signs and symptoms of cancer and they are available year-round.
If someone notices something that is unusual for them, they can have an initial conversation with a Tesco pharmacist and receive guidance on taking the next steps and booking a GP appointment if needed.
