Millions of new immunity shoppers have entered the VMS category in the latest 12 months via Vitamin C and Vitamin D and consumption per capita is increasing but there is an opportunity to further increase basket spend by helping new category shoppers to navigate the immunity range.

Newer VMS users are more likely to currently only be taking one type of VMS. Why not encourage newer category shoppers to trade up to premium quality options within the Solgar immunity range.

Solgar Vitamin D3 2200IU, where vitamin D3 is 87% more potent than D2.

Ester-C Plus 1000, clinically studied to stay in white blood cells for up to 24 hours longer than standard Vitamin C.

Ultibio Immune, a unique formula including clinically studied bacterial strains plus immune supporting nutrients, D3, B12 & Vitamin A.

Chelated Zinc, patented form of zinc contributing to a healthy immune system.

Trade contacts: [email protected] Tel: 01442 821 419

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