In a bid to strengthen support for its #saveourpharmacies campaign, Numark will launch a radio campaign from today (June 4).
The ad is scheduled to air across England and run for a duration of two weeks on Heart, Classic, and LBC.
Jeremy Meader, Managing Director of Numark,said: “Radio is the perfect medium for which to rally support for our #saveourpharmacies campaign. We continue to stand firm in our efforts to secure fairer funding for pharmacies.
“We hope this campaign will go a long way to raise public awareness of the financial plight of pharmacies and we intend to highlight this to MPs and government. Pharmacies must be recognised as being one of the most vital and deserved pillars of both the NHS and local communities.
“Thousands of patients across England rely on their local pharmacy and our campaign is rooted in championing and thanking them for their frontline efforts. We have a duty to act on behalf of our members and the wider industry to do all we can to help maintain the future of local pharmacy.”
Numark noted in a release: “As well as our radio ad, we will of course be using both our offline and digital channels, including social media, to spread the word.”
Community pharmacies have been faced with unprecedented challenges in dealing with the outbreak of Covid-19 and #saveourpharmacies aims to get government support for its survival during the pandemic period.
The company is inviting supporters of pharmacy to pledge their support by visiting the wesbite (www.change.org/saveourpharmacies).
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