A new report from the PAGB looking at how to digitally enhance self-care through the NHS was shared with key stakeholders and policymakers at the Labour Party Conference in Liverpool on Monday.
As part of the discussion on implementation of the commitments to self-care outlined in the Government’s 10 Year Health Plan, the team shared the report Unlocking the digital front door: delivering digital self-care through NHS reform.
Drawing on findings from the 2025 PAGB Self-Care Census, this new report outlines how digital self-care can be embedded within the delivery of the 10 Year Health Plan.
It highlights strong public demand for trusted self-care tools and sets out three practical recommendations, that can be delivered at pace to drive early progress: Supporting the self-care offer within the NHS App. Improving digital triage via the NHS App and website to support effective self-care.
Equipping community pharmacists with digital tools and access
The PAGB stressed that when implemented properly, digital self-care not only improves access and eases pressure on services but also helps reduce inequalities by giving people the confidence, information, and tools to manage their health more independently.
The report underlines that the case for digital self-care is clear and the timing is critical, warning that unless self-care is prioritised within the new reforms, the system risks missing one of its most immediate and scalable levers for prevention and patient empowerment.
The PAGB said it stands ready to support the delivery of the report’s recommendations, working alongside NHS Digital, national policymakers, pharmacy partners, and consumer healthcare brands to help scale what works.
