By Baba Akomolafe
This is Day 4 of our eight-part series examining how dentistry reshaped its future and what pharmacy can take from it.
Today’s lesson explores a powerful insight dentists embraced early: patients will pay for care that feels better, not just costs more.
Patients Will Pay for Care That Feels Better:
Dentists discovered a truth that pharmacy is only beginning to tap into: people will pay for better care.
Patients weren’t paying for teeth. They were paying for confidence, convenience, attention, and experience.
They valued:
- More time
- Better materials
- Better outcomes
- A more personalised journey
As dentists elevated their service standards, private uptake grew naturally.
Pharmacy can deliver exactly the same value, arguably more. Our access, relationships, and clinical insight give us a strong foundation for private services that feel better, not just cost more.
Pharmacy’s opportunity isn’t just to charge for services, it’s to raise our relevance, and in doing so, raise our revenue.
Call to ACTION: Identify one service where you can create a better patient experience and elevate it this month. When relevance rises, revenue follows.
