Lanes Health has acquired the distribution rights for Go2 essential oil inhaler sticks, marking a strategic expansion in the natural health sector
In a strategic business move, Lanes Health, a family-owned company, known for its over-the counter (OTC) brands has announced the acquisition of all distribution rights for Go2 (a brand of essential oil inhaler sticks).
Known for brands including Olbas Oil, Jakemans, and Kalms, Lanes Health has announced that the acquisition is part of it’s plan to expand its portfolio in the natural health sector.
Established by Gilbert Lane in 1930s, the global manufacturer and supplier is set to take over the sales, marketing, and distribution of Go2's products.
This means that the Go2's manufacturing team will continue to handleGo2 manufacturer will still be responsible for the product, packaging and safety.
The sticks are due to have a packaging update to the case as they join Lanes Health.
Moreover, Lanes Health plans to initiate a social media campaign to support Go2’s marketing, with further investments expected as the brand’s distribution grows.
Aden Kelly, Sales Director of Lanes Health, commented on the acquisition, emphasising the company’s focus on expanding its reach in the OTC and herbal remedies market.
He said: “We are delighted to be able to leverage our expertise and established foothold in OTC and herbal remedies to support the growth and acceleration of the Go2 brand through the expansion of the brand’s distribution footprint.
“As a family business, we like to think of all our brands as part of that family. A strong product range and excellent customer relationships has been key to our success so far, and we are keen to keep building on that as we grow even further.”
Lanes Health will be focusing solely on Go2’s core range of grab n’go, no fuss wellness products: the Energy Stick, Focus Stick, B.Calm Stick and Sleep Stick.
Marc Shipman, founder of Go2 also shared his thoughts on the partnership with Lanes Health, stating ," We know this partnership is a brilliant move for the future of our company. We are looking forward to seeing where it takes us.”
The Go2 inhaler sticks are designed to ensure the quickest effect and easiest access on the go, creating a better day for people and being their go-to mood changer.
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