Key Summary
- M&M Pipoca is being recalled as it contains substances which could cause anaphylaxis.
- It contains peanuts, gluten and barley, which are not mentioned in the UK label.
- 3D Trading’s recall is specific to England, Scotland and Wales.
Stocks of M&M’s Pipoca (popcorn flavor) are being urgently recalled across the UK due to a labeling lapse and it could prove fatal for those with peanut allergies.
Customers are advised not to eat it under any circumstances, according to media reports. Anyone who has purchased the 35g bags is advised to contact relevant allergy support organizations for further guidance.
The product contains peanuts and gluten, and may contain barley, rye and wheat. These allergen warnings are omitted on the label.
The Wholesaler, 3D Trading is recalling the popcorn M&M’s flavour, specifically across England, Scotland and Wales. They said it was made for the Brazilian market and over stickered for sale on the UK market.
The information on the UK label does not accurately reflect the allergen information on the original label.
The company has also issued a point-of-sale notice to its customers.
The Food Standards Agency (FSA) said, “If you have bought the above product and have an allergy to peanut or an allergy or intolerance to barley, rye, wheat or cereals containing gluten, or coeliac disease, do not eat it.
“Instead return it to the store from where it was bought for a full refund with or without a receipt.”
