Key Summary:
- CMA is reviewing private dentistry, looking at both essential care and cosmetic treatments.
- About one in five people in Great Britain used private dental care in 2024.
- Private dental services accounted for 69 percent of the market in 2025.
The Competition and Markets Authority (CMA) has launched a review of private dentistry, looking at both essential care and cosmetic treatments, to examine how the market is working for consumers.
The competition watchdog is seeking online feedback from consumers and dental professionals as it explores how the market is functioning - in terms of accessibility and fees. It has published online forms for consumers and dental professionals to share their experiences.
The demand for private dentistry has risen sharply, with one in five people in Great Britain availing their services in 2024.
Independent sources suggest average treatment costs have increased significantly - between 2022 and 2024, initial consultation fees rose by over 23 percent to £80, and routine check-ups for existing patients by over 14 percent to £55.
The CMA has published the proposed scope of the study and is inviting views. Areas under consideration include: access to private dentistry, consumer choice and experience, treatment prices, business tactics and behaviour, competition between private dentists, complaint and redress mechanisms and sector regulation.
Private dental services accounted for over two-thirds (69 percent) of the market in 2025, with the UK private dentistry market valued at £8.4 billion in 2023/2024. Research suggests this shift is partly driven by difficulties accessing NHS treatment.
CMA Chief Executive Sarah Cardell said, “Going to the dentist is an important part of health and wellbeing, yet we’re concerned many may be uncertain about costs, availability, treatment options and what they’re entitled to.”
“For some, turning to private dentistry is a choice - but for many, it’s a necessity. People need clear, accessible information at the right time so they can make the right decisions for themselves and their families,” she added.
Dentistry is devolved to national governments, which means people’s experiences and the options available to them can vary depending on where they live. The CMA will take these differences into account and work closely with all four governments as its study progresses.
This work aligns with the CMA’s 2026-2029 strategy to protect consumers and prioritise action in essential areas of household spend.
