Jakemans has announced that its popular Blood Orange & Warm Spice menthol lozenge is joining its permanent product line-up following a successful limited-edition run in 2024.
The continued demand from shoppers and strong trial performance prompted the brand to make the flavour a permanent option ahead of the peak winter cough and cold season.
In a statement, Jakemans said it continues to invest in its portfolio to drive excitement within the cough and throat category.
Elizabeth Hughes-Gapper, Senior Brand Manager at Jakemans, said: "At Jakemans, we pride ourselves on using only the finest ingredients. Every Jakemans lozenge is bursting with menthol, which releases natural vapours to help soothe the symptoms of a sore or tickly throat while delivering the distinctive flavour consumers know and love.
"The response to Blood Orange & Warm Spice during its limited edition launch in 2024 demonstrated a real appetite for flavour innovation within the category. By making it a permanent addition to our range, we're giving retailers the opportunity to continue meeting that consumer demand with a proven, popular product that further strengthens the Jakemans range."
Jakemans is renowned for its range of menthol lozenges.
The permanent addition expands the brand’s core portfolio to 10 variants, broadening shelf choice within the medicated confectionery category.
