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Loneliness Awareness Week aims to break stigma amid surging crises

A report reveals 82 percent of UK adults have experienced loneliness, but shame and fear of judgement keep millions silent

Loneliness Awareness Week aims to break stigma amid surging crises

Campaigners, local councils, and charities across the UK are launching community connection initiatives to mark Loneliness Awareness Week.

Marmalade Trust

Key Summary

  • More than four in five UK adults (82 percent) have experienced loneliness at some point in their lives.
  • Young men aged 16 to 25 experiencing mental distress are five times more likely to suffer from chronic loneliness.
  • Charity organisations and councils are organising initiatives to mark Loneliness Awareness Week (15–21 June).

A series of national and regional initiatives are underway across the UK to mark Loneliness Awareness Week (15-21 June).


This year's campaign marks exactly ten years since the UK launched its first national strategy to address social isolation.

However, a new report by the charity Marmalade Trust warns that loneliness still remains a critical public health challenge.

According to their findings, more than four in five UK adults (82 percent) have experienced loneliness at some point in their lives.

Alarmingly, 61 percent of those affected have never told anyone how they feel, with 56 percent admitting that embarrassment, shame, or a fear of judgement prevents them from speaking openly.

In light of these figures, the Marmalade Trust is calling for renewed government action to tackle what it describes as one of the country’s most pressing social hurdles.

Led nationally by the trust, this year’s theme, “Giving Loneliness a Voice,” aims to break down stigma and remind people that loneliness is a natural human emotion that can affect anyone at any stage of life.

In the West Midlands, Walsall Council is supporting Loneliness Awareness Week (June 15-21) by encouraging residents to come together, start conversations and build stronger community connections.

In the South East, a survey conducted by the Sussex Partnership NHS Foundation Trust found that levels of loneliness and social isolation rose by more than 5 percent in just 18 months.

This data tallies directly with the frontline experience of local charities. Age UK West Sussex, Brighton & Hove (WSBH) reported receiving 2,457 referrals for isolated older people last year alone, and their befriending services are currently struggling to meet demand.

An analysis for the South East region estimates that 360,000 older people frequently feel forgotten, while 550,000 hide their feelings because they do not want to burden friends and family.

Experts warn that this trend carries severe physical consequences. Helen Rice, Chief Executive at Age UK WSBH, highlighted the distress handled by their teams daily: “Loneliness can be heartbreaking. Calls we get to our helpline can be incredibly distressing as people describe going for days, or even weeks, without meaningful conversation. Studies have also suggested loneliness could be as harmful as obesity, or smoking, so it’s a health issue we should all be taking seriously.”

In response, local branches are stepping up community interventions. Age UK WSBH has launched a new fundraising campaign to expand its support services, while Age UK Norfolk has introduced a "Together This Summer" project. The initiative encourages residents to check on neighbors and volunteer as telephone "befrienders."

For volunteers like Bethany Victory, the impact goes both ways. She shared that providing much-needed company to someone during a weekly phone call has given her "so much joy," proving that the fight against isolation builds connection on both sides of the line.

Loneliness in men and boys

Recent data published by the Department for Culture, Media and Sport (DCMS) highlights that this crisis is very common young people too, especially men.

Analysing long-term national data from Understanding Society and the NHS MHCYP surveys exposed a link between social isolation and mental health.

Young men aged 16 to 25 experiencing mental distress are five times more likely to suffer from chronic loneliness - 33 percent compared to just 6 percent of their peers without distress.

The government report also flagged school and online bullying as primary catalysts that drive isolation well into those in their twenties.