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Boots launches virtual beauty service

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Boots UK has launched virtual beauty service to avoid face to face interaction during Covid-19 pandemic.

The online video consultations offer 15–20-minute personalised cosmetic and skincare advice to the customers, the pharmacy chain said.

Tracey Clements, Chief Operating Officer of Boots UK and ROI said: “We’ve learnt a great deal over the last eight weeks and the additional measures we are putting in place will allow us to adapt to a radically different retail world.

“Many of the developments are based on feedback from our colleagues who are looking forward to welcoming back more customers. Hygiene, social distancing and protection for customers and colleagues continues to be our focus.”

Boots is exploring geo-targeted ads that will let people know when their local store is less busy to ensure social distancing during the virus pandemic.

Boots clinicians are also providing care by phone and if they advise that a customer needs to be seen in store, they can offer face to face appointments with the appropriate PPE, social distance and enhanced cleaning measures, Boots said in a release.

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