Numark is set to launch a large-scale broadcast campaign to promote its Hey Pharmacist repeat prescription service on May 22.
The new campaign introduces, ‘Repeat prescriptions. Made simple,’ with a set of three TV adverts that feature three different heightened-reality scenarios. In each advert, the hero discovers they have forgotten to order their repeat prescription at a less than ideal time but thanks to Hey Pharmacist, a few taps later their problems are solved.
The adverts highlight how managing your repeat prescriptions has never been quicker or simpler in a tongue-in-cheek, comedic tone.
The campaign – which incorporates national broadcast, Connected TV, C4 VOD and alongside digital, social, and in-store campaigns across England – promotes the Hey Pharmacist app which provides Numark members in England with an end-to-end online repeat prescription proposition, helping them deliver a best-in-class digital capability which highlights the benefits for patients who choose to collect their medication from their local Numark pharmacy.
Jeremy Meader, managing director of Numark, commented: “It is very exciting to see our first TV campaign go live. The creative does a brilliant job in bringing to life the benefits of Hey Pharmacist, highlighting how easy and effortless managing prescriptions can be. We look forward to assisting more everyday heroes and supporting our members in showcasing this exciting digital proposition to a larger audience.”
Hey Pharmacist blends online convenience with access to local community pharmacies – reinforcing the link between the patient and their local healthcare professional. Accessible and simple to use, the app delivers a personal prescription service with face-to-face expertise people want, need, and expect from community pharmacy.
Numark members are now able to offer a repeat prescription collection service and provide support to actively on-board patients in store. Numark has trialled patient on boarding resources to ensure members are provided with the tools to maximise the opportunity for patient engagement.
Hey Pharmacist is now able to offer both a collection and delivery repeat prescription service and gives full visibility and management of orders and the patient journey.