Online pharmacy Pharmacy2U has announced a year-long lead sponsorship of ITV’s popular daytime show Loose Women.
The campaign, which will run on TV, online, and social media, launches on Monday (27).
Loose Women attracts a loyal and engaged audience and has a key focus on promoting awareness of health issues, including mental health, weight loss, and the menopause.
Pharmacy2U chief marketing officer Glyn Williams said, “Loose Women on ITV is a natural fit for us, aligning with both our audience and aims. The programme’s open, honest conversations mirror our mission to empower people to take control of their wellbeing through an accessible digital health platform.
"Through the sponsorship, we hope to connect more people to our team of expert clinicians and encourage more stigma-free discussions about health into the mainstream.”
Sue Walton, Executive Producer, Multistory Daytime – ITV Studios, said: “We're delighted Pharmacy2U is the brand new sponsor of our award-winning flagship show Loose Women. We're back with viewers at lunchtime Monday to Friday with our vibrant family of panellists for live topical debate, heartwarming shared experiences and always, a laugh at lunchtime.”
Pharmacy2U has recently crossed the milestone of two million patients, unveiled its new app and health hub, and relaunched its branded Pet Health service.
It has more than a million female customers and four in five of its family accounts are managed by women.
