Alex Potter is new MD at PharmAssist Solutions UK


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Alex Potter is the new Managing Director of PharmAssist Solutions UK, an online purchasing solution utilised by over 1,100 community pharmacies. Potter, previously the Director of Digital at Phoenix UK, will succeed the current MD, Amar Randhawa, and has expertise in the digital landscape across the industry, PharmAssist Solutions said in a statement.

“We are delighted to have Alex on board,” said Stuart Lucas, Chair of the PharmAssist Solutions Board. “His profound grasp of the pharmacy sector, combined with his expertise in digital innovation, will spearhead PharmAssist Solution’s evolution to meet the dynamic demands of its clientele.”

Meanwhile, Lucas expressed his gratitude and appreciation to Amar for his hard work and dedication over the last decade. “Amar, as the founder of PharmAssist Solutions, played a pivotal role in achieving numerous significant milestones and driving its growth,” he added. “We wish him every success in his future endeavors.”

“Alex’s profound expertise in the digital realm will undoubtedly propel PharmAssist Solutions to new heights,” added Jeremy Main, Independent NED for PharmAssist Solutions. “This appointment builds on the impressive legacy left by Amar, fortifying our capacity to deliver a top-tier service in the pharmacy sector.”

PharmAssist Solutions is dedicated to furnishing pharmacy teams with state-of-the-art software solutions that foster business development and growth, the statement added.

Last week, Titan PMR, a technology firm specialising in PMR systems for community pharmacies, introduced ‘Titanverse’. This platform aims to redefine pharmacy management by offering comprehensive solutions that extend beyond prescription management, and takes a versatile approach, efficiently handling all facets of pharmacy operations, from high-level management down to daily tasks, according to the company.


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