Key Summary
- The current campaign is part of an NHS drive to help more people spot possible cancer symptoms early.
- Shoppers are being told to contact their GPs if they feel something is not right with their bodies.
- In 2023, Morrisons had worked with the NHS to feature breast and testicular cancer advice on underwear.
Morrisons has teamed up with the NHS to put cancer advice on its own-brand bath and shower products to help in the early detection of symptoms.
The range of nine new shower and bath products will carry messages including “Be body aware” and “Know the signs of cancer”, encouraging people to look out for lumps, swelling, skin changes and unexplained bruising on their bodies.
Morrisons is the first supermarket to roll out cancer awareness messages on bath and shower products, and they will be available soon in their stores and online.
In 2023, Morrisons worked with the NHS to feature breast and testicular cancer advice on Nutmeg-branded underwear.
The current campaign is part of an NHS drive to help more people spot possible cancer symptoms earlier and come forward for checks.
Shoppers are being told to contact their GPs if they feel something is not right with their bodies.
Professor Peter Johnson, National Clinical Director for Cancer at NHS England, said: “If you notice a lump, swelling, skin change or anything else that doesn’t look or feel right while you’re in the bath or shower, please contact your GP practice.
“This campaign is about turning an everyday routine into a simple health check reminder – helping people know their bodies better and spot possible signs of cancer earlier.
“In most cases, it won’t be cancer, but if it is, finding it early can make all the difference.”
Other symptoms people should be aware of include persistent heartburn, indigestion or bloating, changes in bowel or bladder habits, bleeding from your bottom, in your poo, in your wee, after the menopause or after sex, sweating a lot at night, feeling more tired than usual, or a croaky voice, hoarseness, or a cough that does not get better or gets worse.
Public health minister Sharon Hodgson said, “Spotting cancer early can save lives, and this partnership is a simple but powerful way to encourage people to be more aware of their bodies.
“By placing these reminders on everyday products used by millions of people, the NHS and Morrisons are helping to make potentially life-saving advice part of people’s daily routines. This is a great example of getting business and the NHS working hand in hand to build a healthy Britain where everyone lives well for longer.
“If you notice something unusual or that doesn’t feel right, please contact your GP practice.”
Morrisons' corporate affairs director David Scott said, “The messaging highlights the importance of spotting the symptoms early and encouraging people to reach out to their GP if something does not feel right, both of which can lead to earlier treatment and ultimately saving lives.
“It is a vital message and we believe in the importance of helping the NHS reach as many customers as possible to encourage them to get checked and be body aware.”
